Wide format printers are used in a variety of different businesses. As you explore all of the benefits they provide, you will quickly see why these powerful printers continue to be so popular. Adding one into your operations can be a game-changer, providing you with all sorts of new options.

The Industries That Benefit from Wide Format Printing
A business of any size can benefit from bringing wide format printing in house. However, here are some of the industries that use these devices most often in their day-to-day operations:

Marketing: It’s essential for marketers to create attention-grabbing flyers and posters. Rather than limiting the size of their prints to small sizes, with wide format printers it’s possible to create large posters and banners with full color to boost visibility and brand awareness.
Healthcare: Hospitals and other healthcare facilities use wide format printing to create signage to direct patients to various locations while doctors use these printers to take a closer look at labs and other imaging.
Construction: Engineers, architects, and others use wide format printers in order to produce home design schematics to show clients and to see details up-close. A basic 8.5 x 11 piece of paper simply isn’t going to cut it in these situations.

The Key Benefits
You’ll find that there are many benefits from utilizing a wide format printer in-house to create large, powerful pieces to help your business stand out. As they say, a picture is worth a thousand words. With a wide format printer, you can print out high-end graphics on large mediums to sell your product, promote your service, or inform customers and visitors. With one of these devices at your disposal, you can print an array of different promotional materials, such as:

• Vehicle wraps
• Posters and banners
• Murals
• Life-size cutouts
• Window film

Wide format devices give you a chance to get creative. You can print on all sorts of substrates and use multi-queue functions to be able to print multiple jobs at once.

Choosing the Right Printer for You
Now that you’ve discovered the benefits and many uses for a wide format printer, you can choose the best printer for your specific needs. You’ll need to decide how large you will want to print and what substrates you want to print on. Regardless of your choice, you can enjoy web-to-print capabilities, allowing you to boost productivity considerably. To learn more about how these printers can help your business, contact us to speak to one of our wide format specialists.