In the world of in-person marketing and advertising, color printing stands out as a powerful and effective communication tool. Your logo most likely has precise color values distinct to your brand, which you want to exhibit clearly. Color printing lets you do this every single time.
From selecting color codes and swatches based on a color chart like Pantone to ordering the best ink supplies, every aspect of color printing makes a dramatic difference.
Why Choose Color Printing
Colorations and values in printing help the viewer or reader see the material more clearly. Using color-printed documents increases information retention rates by 65 percent compared to monochrome printing. They are more easily understood.
Color printing documents also reduces errors by a dramatic 80 percent.
Fast Stats on Color Printing
If your goal is to increase attention to your printed documents, then color printing is the way to go. Anything you can do to grab attention will help you stand apart in a competitive marketplace that may be dominated by top brands with their color logos and imagery.
Black on white printing simply does not elevate information in the same way as color printing. Every color has its vibration and stimulates various emotions. For example, blue is more relaxing than red, which overly excites the senses.
Best Practices in Color Printing
The primary reason why color printing works so well is for visual impact. Let’s say you have a document that is going to showcase the layout of an architectural project. Every shade of blue, red, and green draws attention to the value of the layout and design.
If your printer is putting out poor yellow tones, for example, then your final product will look very out of place in a professional setting. Streaks and faded color printing are also significant issues that must be resolved if your business wants to provide high-quality print resolution.
Having a professional color print management provider available for your business is the right route to take to ensure you have optimized color printing.
Opt for Professional Color Printing Services
If you want to bring more color to your business documents and need a new color printer for your San Francisco business, contact the experts at Golden Gate today to get started.
